摘要体育新闻的娱乐化应该有自己的基本原则与导向网媒体育新闻报道娱乐化,要代表先进文化的发展方向,弘扬体育事业发展的主旋律,避免因过度娱乐而走向庸俗化。体育新闻娱乐化应融入全球化视野,增强社会责任感网媒体育新闻报道娱乐化,肩负起振兴民族体育的重任,体现一个负责任的媒体客观、理性的精神。Entertainment of sports news should have its own basic principles and orientation,(represent) the development direction of advanced culture,developing the main theme of sports cause and avoid mediocrity because of over-entertainment. Entertainment of sports news should be mingled into the global vision,strengthen social responsibility,undertake the task of rejuvenating national sports and embody objective and rational spirit of a responsible media.